‘Love Indonesian shoes’ campaign

To counter the inflow of imported products from China, the Indonesian footwear Association (Aprisindo) is cooperating with government institutions and schools to promote the use of domestically-made shoes.

Aprisindo chairman Eddy Widjanarko said in Jakarta on Monday that the association would soon hold an exhibition at the National Education Ministry as part of the “Love Indonesian Shoes” campaign.

The exhibition will be the second of the campaign program. The first expo was held in cooperation with the Trade Ministry early this month. Eddy said the association would also hold exhibitions at schools to promote locally-made shoes.

“We will also cooperate with the Foreign Ministry in organizing an exhibition at its building in May,” Eddy told The Jakarta Post.

He said promoting the use of domestically-produced shoes through exhibitions was necessary because foreign products, mainly those from China, the world’s largest footwear producer, dominated the domestic shoe market.