Nike Auctioning off 150 Pairs of Its MAG trainers from ‘Back to the Future II’

Nike is auctioning off 150 pairs of character Marty McFly’s Nike  on eBay for the next ten days. The America’s favorite sportswear brand has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film ‘Back to the Future II’ with an illuminating logo glowing for five hours per charge.

Auctions for the shoes began at 4.30am on September 9 and bids have already reached more than $5,000. All proceeds from the auctions will be donated to the Michael J. Fox Foundation for Parkinson’s Research, says High Snobiety.
According to Tinker Hatfield, Vice President of Design at Nike, the development of the Nike MAG for the ‘Back to the Future’ film allowed for the company to “do anything… try anything… it opens up your mind and in our case, it gave us a lot of freedom to do things we wouldn’t normally do.”
The original Nike MAG design and the production pair which were used in the film involved illuminating the shoe and the Michael J. Fox carried a heavy battery pack clipped to his back to power the Nike MAG. The new version has it all built on the inside.
Nike also offers in select stores a Nike MAG ceramic replica and a Nike MAG pin. The ceramic replica goes for $88 and the pin for $10. The net proceeds of these items will also go to the Michael J. Fox Foundation for Parkinson Research.