Sandra and Roy's Boutique Coming To Ocean City

For the past 12 years, Sandra Merlino and Roy Zucker of Sandra and Roy's Boutique in Linwood have served customers looking for contemporary designer clothing, accessories, shoes and jewelry.

Although located in Linwood, Zucker says that many of his customers come from surrounding areas—including Ocean City and other beach towns, even as far south as Wildwood. He also says that many of his customers from Ocean City often ask why he doesn't also have a shop on the island.

Now, after more than a decade of selling fashion favorites on the mainland, Zucker and Merlino can finally say they do also have a store in Ocean City—and they are aiming for it to be open sometime in mid-April.

The new Sandra and Roy's location will be approximately one fourth of the size of the original and will focus on casual clothing—designer denim, contemporary sweats and, of course, in a beach town like Ocean City, sunglasses (some brands will include Prada, Christian Dior, Tom Ford and Gucci).

"We're bringing something contemporary [to Ocean City]," said Zucker, while Merlino added that she wants to also focus on providing great service at the new store, which will be located at 707 Asbury Avenue.

Amanda Herold, who started working at Sandra and Roy's when she was a junior in high school, has managed the store for six years and described her, Zucker and Merlino as a family.

"We have great contemporary brands and great people," she said. "When you walk in it's such an experience...if Roy is not here, it's like something is missing."

Zucker says that he, Merlino and Herold all share a common passion for fashion. Zucker previously worked in the jewelry industry and opened a store in Atlantic City called Roy's Accessories before teaming up with Merlino, who also has a background in fashion and sales.